Die Personalmarketing-Gleichung: Einführung in das wert-...

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Die Personalmarketing-Gleichung: Einführung in das wert- und prozessorientierte Personalmanagement

Name: Die Personalmarketing-Gleichung: Einführung in das wert- und prozessorientierte Personalmanagement
ISBN: 9783110362688

Dirk Lippold

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The value-oriented approach to personnel management is directed at the following key points: translating knowledge gained from sales marketing to personnel management, redefining personnel management as a business partnership, appreciating the activities of personnel management as a value creation chain, and an international management orientation.

Ano:

2014

Edição:

2nd, rev. and expanded ed.

Editora:

De Gruyter Oldenbourg

Idioma:

german

Páginas:

378

ISBN 10:

3110362686