Successful Product Management (Sales & Marketing...

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Business & Economics - Sales & Marketing
Successful Product Management (Sales...

Successful Product Management (Sales & Marketing Series)

Name: Successful Product Management (Sales & Marketing Series)
ISBN: 9780749427023

Stephen Morse

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In this second edition, Stephen Morse focuses on the skills and techniques the product manager needs to be effective. It offers a practical approach to the product management system, covering all aspects of the tasks. The detailed examples and checklists will assist all product managers whether they are new to marketing or adapting their role as product managers.

Categorias:

Business & Economics - Sales & Marketing

Ano:

1998

Edição:

2nd

Idioma:

english

Páginas:

150

ISBN 10:

0749427027